Dirk Weckerlei Photo

About EcoScale Consulting

Dirk Weckerlei is the founder of EcoScale Consulting, bringing over 16 years of global experience in building and scaling high-impact partner ecosystems across North America, Europe, Southeast Asia, and ANZ. Throughout his career, Dirk has held senior management roles at Accenture Song, Mindcurv, commercetools, and Intershop, where he consistently drove partner-led growth and incremental revenue through strategic channel initiatives.

EcoScale Consulting helps organizations unlock the full potential of their partner ecosystems through structured frameworks and practical execution. Dirk specializes in partner program design and optimization, with a strong emphasis on partner onboarding, enablement, and lifecycle engagement. His expertise includes the scoping, selection, and implementation of partner portals, as well as the customization of Salesforce objects, processes, and KPI monitoring systems to ensure scalable and data-driven partner operations.

Dirk also brings deep knowledge in partner acquisition, with a focus on sourcing and activating high-value SIs and ISVs. By implementing collaborative frameworks, EcoScale enables clients to unlock and operationalize the extensive industry knowledge and solution depth these seasoned partners offer.

Additionally, Dirk guides companies through the definition and adoption of CRM and marketing automation processes, aligning technology with strategy to accelerate partner success. Whether launching a new program or transforming a global ecosystem, EcoScale Consulting empowers organizations to scale sustainably and competitively through partner and channel excellence.

Services

Partner & channel strategy design
Go-to-market consulting
Enablement programs
Partner recruitment & onboarding

Approach

We believe in collaborative, data-driven partnership models, focusing on sustainable growth and value creation for all parties involved.

References

“Dirk built the entire commercetools partner program (SI and ISV) from scratch, which now contributes a majority of our pipeline. commercetools has always been partner-led and Dirk led everything relating to that strategy and execution...”

– Kelly Goetsch, Chief Strategy Officer at commercetools

“Dirk is a growth & bizdev maestro! During the past 15 years, I've had the privilege to work with Dirk driving multiple sales cases and deliveries together. His strategic insight, effective communication, and unwavering dedication to our mutual success are qualities that set him apart.”

– Jaakko Hallavo, Head of Product and Co-Found at Agileday
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Media

Explore interviews, podcasts, and articles featuring Dirk Weckerlei on composable commerce and partner strategy:

All Composable Interview: The Role of PIM

Dirk Weckerlei & Einar Augedal discuss PIM’s role in composable commerce ecosystems.

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All Composable with BASF

Transforming digital strategy: Dirk, Patrick Fass & Christopher Hanna talk composable commerce at BASF.

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Quo Vadis Composable - 7 learnings

Dirk Weckerlei emphasizes that composable commerce should prioritize delivering tangible business outcomes over showcasing complex architectures, advocating for simplicity, accountability, and guided leadership to make composable solutions truly effective.

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OBI’s Composable Commerce Journey

Dirk & Tim Engler discuss OBI's digital transformation and composable commerce adoption.

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Contact

Ready to unlock partner-led growth?
info@ecoscaleconsult.com

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