About EcoScale Consulting
Dirk Weckerlei is the founder of EcoScale Consulting, bringing over 16 years of global experience in building and scaling high-impact partner ecosystems across North America, Europe, Southeast Asia, and ANZ. Throughout his career, Dirk has held senior management roles at Accenture Song, Mindcurv, commercetools, and Intershop, where he drove partner-led growth and incremental revenue through strategic channel initiatives—most notably in his roles as Global VP Channel and Alliances at Intershop and commercetools.
In addition, Dirk brings hands-on experience in market execution across Southeast Asia with a strong emphasis on Greater China and Mainland China, grounded in his role as VP Business Development Greater China. These two areas—channel-driven sales and regional market execution—can be engaged independently, and can also go hand in hand when your growth strategy requires both.
EcoScale Consulting helps organizations unlock the full potential of their partner ecosystems through structured frameworks and practical execution. Dirk specializes in partner program design and optimization, with a strong emphasis on partner onboarding, enablement, and lifecycle engagement. His expertise includes the scoping, selection, and implementation of partner portals, as well as the customization of Salesforce objects, processes, and KPI monitoring systems to ensure scalable and data-driven partner operations.
Dirk also brings deep knowledge in partner acquisition, with a focus on sourcing and activating high-value System Integrators and Independent Software Vendors. By implementing collaborative frameworks, EcoScale enables clients to unlock and operationalize the industry knowledge and solution depth these seasoned partners offer.
Additionally, Dirk guides companies through the definition and adoption of CRM and marketing automation processes, aligning technology with strategy to accelerate partner success. In Southeast Asia specifically, he supports clients on the interconnectivity between social commerce, Key Opinion Leaders (KOLs), loyalty, and brand awareness—turning these components into an operating model that teams can execute and measure. Whether launching a new program or driving regional execution, EcoScale Consulting supports sustainable, measurable growth.
Social Commerce in Southeast Asia
In Southeast Asia, social commerce is deeply connected to creators and Key Opinion Leaders (KOLs), community-led discovery, and conversational buying. EcoScale Consulting helps brands and platforms connect commerce, KOL activation, loyalty, and brand awareness into an operating model that teams can execute—and measure.
Commerce, KOLs, Loyalty, and Brand Awareness as One System
Build a coherent approach where creators drive discovery, loyalty creates repeatable value, and brand signals strengthen conversion over time— not as separate initiatives, but as a measurable system.
Commerce and Content Execution
Clarify roles, workflows, and playbooks across social channels, creators, and commerce teams—aligned to measurable performance goals.
KOL Strategy and Partner Activation
Set up KOL programs, agency collaboration, and partner ecosystems that accelerate social selling—from discovery to conversion to post-purchase engagement.
Performance and Loyalty Signals
Define practical measurement across content performance, conversion, repeat behavior, and loyalty signals—so investment becomes optimizable.